from the founders: 2017 Recap


And, 10...9...8...

That's right! 10 months of blackbox, 10 months of endless Black-owned goodness, 10 months as a fully functioning business! We launched our website in January, shipped our first box in March and are wrapping up our first full year in business this December. 

Planning and launching a new business isn't easy, we started building the foundation of blackbox in September 2016. We planned out the logistics of what we were trying to accomplish, built out our website to launch, connected with tons of Black-owned businesses introducing our idea and concept, started a total overhaul of our branding and social media and countless of tasks that we don't have time to mention.

There were many late nights planning, working, building, tweaking and finalizing. There was a late night jam session that lasted until almost 3 am, about a week prior to the launch of our website, to make sure everything was on point and functioning before we opened for business. It was hard. It is still hard. But it is worth it!

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Over the course of our first year in business, we have learned so much. Our brand message and voice has strong legs, and we continue to grow our social and subscriber base. We have certainly learned that growing a subscriber base for a subscription box is not as easy as it looks. Especially when we surprise subscribers monthly with the products being included versus sharing the featured products beforehand.

We recently had our end of the year recap meeting and discussed what worked, what didn't, and what we could improve on and/or change going into the New Year. We will certainly be hard at work with some of the new ideas we want to implement.

As far as the businesses we were able to partner with this year, what a pleasure working with every single one of them! We are proud to discover such quality, diverse work within the Black business community and be able to share them with you in blackbox, on our social channels with our my B.O.B. features, and our extended features on this very blog.


Some important updates we had during the year were to switch our website provider which allowed us more control of our online presence and improved our look. We also gave our subscribers the ability to manage subscription accounts directly. Our brand awareness has grown significantly since first publishing content across our social channels in September 2016.

We are honored with all the support from our followers and most importantly those who have been able to support us—and the Black owned businesses we feature—by subscribing to blackbox monthly, or by purchasing a one-time box.

We are excited for what 2018 has in store and look forward to seeing you on the other side of the New Year!