We were happy to introduce Tosi, owner of Hair Yum through our my B.O.B. campaign on Instagram! This campaign brings awareness to Black businesses from the owner's perspective. At blackbox we believe it's important to know the vision and purpose behind a business. Through our blog, we can dig deeper into their stories and provide a fuller perspective with you!
After her daughter broke out from an expensive hair product, Tosi decided enough was enough. She consulted with her husband, who is a pharmacist, and decided to launch a collection of hair care products that were vegan, with yummy ingredients beneficial to a variety of hair types and textures.
How has being immersed in your dual Nigerian and American cultures help you become the woman you are today?
I feel I have the best of both worlds. I hustle and know how to survive that to my upbringing. I take cultural aspects from both Nigeria and America and use them to help me solve problems. Growing up bi-cultural enables me to see things from multiple perspectives and connect to people globally. Hair is universal. I love helping drive the conversation regarding stereotypes of African-American hair. I know what it is like to grow up in a society where girls are forced to shave their heads because natural hair care knowledge was non-existent. I am happy to see in both Nigeria and America perceptions and feelings about natural hair are changing for the better.
After using an expensive hair product, which caused a breakout for your youngest daughter, what can you remember from the conversation with your pharmacist husband for the idea of HairYum?
I remember the conversation like yesterday. I was upset. I was tired. I wanted my daughters to be happy with their hair and the products they use. It was a really simple conversation that took discipline and drive to execute. My girls are why I started HairYum. I wanted to create a vegan product that was non-toxic and smelled great. I knew these products would not only benefit my daughters but they would help so many people looking for a better hair products. We were the first company to really focus on vegan hair care for natural hair.
This may be a hard question to answer, but out of your collection, which product is your favorite and why?
I love each and every product in our HairYum collection. I truly cannot pick one over the other. They are each created out of a specific need from our customers and solve a different hair problem. I will say people love our Blueberry Deep Conditioner because the smell is simply divine. Once you open any of our products you will feel like you have walked into a beautiful garden with amazing aromas.
As HairYum is currently strictly online, how you do outreach in the community to grow your brand and connect with customers?
We connect with our customers all the time. I have a yearly conference for women in business, called Dare 2 Aspire. I attend select natural hair events or meet-ups where I really get to talk hair with my fellow naturalistas. We also have surveys where we ask for feedback from our customers and fans. I am always seeking feedback, whether on social media or when I meet people face-to-face. I love listening to the customer. I believe the customer is always right.
What hair care tip would you like to share with blackbox readers?
Natural hair is fragile and delicate. Treat your hair with care.
As we move into 2018, what plans or goals would you like HairYum to accomplish this upcoming year?
One goal we have for HairYum is to continue to deliver excellent haircare products with outstanding customer service.
We want to thank Tosi for sharing more about her journey of frustration which lead to a great collection of hair care products in creating HairYum. The Blueberry Deep Conditioner was featured in our October box, take a peek here. We wished HairYum continued growth as we go into 2018!