NEW BRANDING, WHO DIS?
As you may have noticed blackbox has had a little more oomph in its visual images as of late. In June, we had the pleasure of working with Luxe Radar + Lotus Media Studio founder, Queneisha Harvey, and photographer Denise Grier, to bring our visual story to life. Our focus was to provide you with an understanding of what it's like to be a blackbox subscriber and how we bring the box together each month for you.
This special edition Inside the Box is your look into the creative process and planning for our new blackbox images. Our ongoing plan is to revamp the images each quarter/season to add a little more pop and zest to your visual experience of blackbox. Of course, we're always connecting with and curating from Black businesses to bring you unique, quality, and Black made products. The wonderful products included in our visual story came from businesses previously featured in our blackbox. Big shout out to Thrifty Upenyu, Akaimi the Artist, Southern Elegance Candle Co., HiRuna Island Soaps, and Coco Bubbly.
So how did we decide what would work best and express how we hope you feel and receive blackbox? Keep reading to find out more on our thought process and how your feedback helped!
FROM DIY TO UPGRADE:
When we started, most of our blackbox images came from DIY sessions between Jacque and me. While I have a background in photography, our limits as a small business meant making due with the equipment (our smartphones) and resources (make-shift backdrops and inexpensive craft materials) to create earlier shots of our monthly boxes. Visually we knew there was a better story we could share with you to bring blackbox to life - especially since our box content is a surprise every month. To ensure that happened authentically and true to our mission, I asked myself three questions - who, what, and why.
WHO ARE WE TO YOU?
Just another subscription box? Nope! Jacque and I created blackbox to introduce folks to other Black owned businesses who make equally unique and purposeful products as any other brand or business out there. Since we aren't bringing you standard sample size items, and all of what we curate comes from indie Black businesses, I felt it was important to showcase the personalized experience you can have with us as a subscriber. To do this, I knew we needed to work with a creative brand that shared the same aesthetic and similar mission as us: promoting and loving Black ingenuity, creativity, and uniqueness.
WHAT ARE WE EVEN SAYING?
Buy, buy, BUYYYY! Nope. That didn't feel authentic, and especially would make what blackbox is doing seem like a gimmick or quick way to make a buck [FYI: we're still growing and everything we earn we put right back into our business]. So what is our message with our visual story? Jacque and I realize that you all live different lives, but share some common threads - you're proud Black people or supporters of blackness, you want to be supportive of your community but don't always see the clear path to do so, and you want to feel special as well [who doesn't?! :) ]. With our box we envision you happy, overjoyed, surprised, intrigued, and excited when you open that month's box. That's part of our message.
WHY SHOULD YOU CARE?
For Jacque and I, we know how much a dollar matters and how each of us have different priorities. Money doesn't grow on trees, and we all got bills to pay! But what if the dollar you spent was done so intentionally to fulfill a purpose? Such as, the purpose of supporting Black owned businesses and getting a unique, personalized experience of your own out of it. The discovery experience with blackbox comes full circle: 1. Purchase a one-time or monthly box with us, a Black owned business, 2. Receive curated products from other Black owned businesses in your box, 3. Like, love, and/or adore what you receive and continue your patronage with those Black makers and blackbox for future discovery opportunities. A win, win from our perspective 🖤!
A huge thank you goes out to all of our supporters and subscribers. We love you all. And for those new to blackbox - welcome, come on in and join the discovery experience. Our growth only means better experiences for each and every one of you. It also means a stronger platform for the amazing Black business owners we partner with.
By the way...have you subscribed to all of our boxes since March? Tell us what your favorite item(s) were thus far in the comments below. Reminder, the October box window is now open and you have until September 15 to secure your box here!