women entrepreneurs

my B.O.B. - Articulate You

This myBOB story re-introduces you to Founder and Creator of myblackbox co, Brittinee Phillips. Funny story: former Co-Founder, Jacqueline Carrington, of the discountined subscription box conducted the interview! You can listen to the full interview with Brittinee, as well as read the abridged version below.

You may have noticed Articulate You featured on our Instagram. If you’re interested in being featured in the #myBOBstory, reach out via email. This series brings awareness to Black businesses from the owner's perspective. At myblackbox co it's important to know the vision and purpose behind a business.

Brittinee has always loved marketing and consumer behavior. Over the years, working for corporations and venture-backed startups Brittinee realized she could support Black businesses with the skills and knowledge she’d gained at those organizations. As a woman of color, Brittinee’s intent is to enable the creation of more businesses owned and operated by women of color while also facilitating measurable growth and profit for those business owners.

Can you give a brief overview of what Articulate You is and how it came to be?

Articulate You is a marketing consulting business that also does some creative work. I started it out of a repeated experience when I would go to my beautician, or get my makeup done, or shop at a small boutique. I would hear these stories from women—especially Black women, about their struggles with marketing and how to find new customers, engage with them, and then even how to run their business operations. We'd have discussions, because I'm a marketer for the past 10 years, and I felt good helping them with the ideas I'd been using at large corporations. I felt compelled to start my own consulting business to be able to do that with other small and medium sized businesses owned by women of color.

Oh, excellent! Primarily what was the motivation behind focusing on your services to women of color owned businesses? Is anything more you wanted to add to that?

I was always very intrigued in how small businesses contribute to the US economy. And then looking further into that doing my own research and finding articles and stats about Black women as the fastest growing group of entrepreneurs; consistently it's been that way for the past four to five years. I felt that that was an audience that deserved and needed my specialty, my professional experience and knowledge, and skills because they oftentimes are running their own businesses alone or with very limited support from another individual.

Do you feel that you can relate better to your customer or how do you feel? Do you feel if people of non color were interested in your service that they would be off-put that you say that you primarily focus on businesses with women of color?

I don't think that they would be off-put. I think that they would understand that my primary audience and client base are women of color owned businesses; then women owned businesses. In our society, in the US, women are oftentimes encouraged not to be leaders; not to be entrepreneurs; not to be financially independent; and to always depend on another, especially a male or man. It's really important that any client who's considering me—whether they're women of color or a woman, or not—that they understand that my principles are to encourage women to be empowered, especially women of color. If they can understand that, then they can also understand where my services could also benefit them with their potential customer base as well. For women of color, I think that it's helpful for them to know that another woman of color actually understands what they go through as a small business owner and entrepreneur. At the end of the day, I am still an entrepreneur of color and a small business owner. I go through the same trials and tribulations that they do.

And what would you say then sets Articulate You a part from other marketing services?

What sets me apart is my experience. I've worked with large corporations as well as idolized and followed startups, where on the outside looking in I imagine folks things think that those organizations are well-run and well organized, and they have so much money and they have such a large team. But being on the inside I know how unorganized those organizations can be; how they maybe do something last minute and it may be luck that it's successful; as well as knowing how when you actually put a strategy and plan together how much more impactful that is for your bottom line, for your return on investment and the type of like impact you were expecting to have with your customer base.

The other thing is that I am extremely creative. I've come up with several ideas that garnered millions of dollars in sales and revenue for other businesses when I was employed by doing things that some might even consider very basic, simple idea or approach and taking out the complexity of how to reach an audience and continuing the conversation with them as people. I think that's one of the biggest things that separates me as well is my my focus on personalizing your communication with your customer. It should be two people talking to each other.

I certainly agree with that. I noticed that you said that 'when you were employed.' So it seems like you took a brief hiatus from your consulting business.  What prompted it and what was your inspiration to get back to business?

I think what prompted me going back into full time employment was 1) finances, I think every small business can relate to that. 2) The autonomy that you can sometimes get to run an entire business unit or business product, and be very proud of what you are able to achieve with that—I enjoy that; that was one thing that returned me to full time employment in the past. 3) When I love a brand I want to do a lot for them. If I have a great idea for a business I want to work with them so I can see that idea come to fruition and benefit them. And then the last, which I think will change as more clients learn of my services and obviously work with me, is that I value my experience, my knowledge, my skillset, my creativity—everything that makes me a strong marketer. Sometimes you can find potential clients who are not willing to pay for your services and want a discount. Discounting yourself is pretty disrespectful to yourself. You know what you're going to bring to the table. If you can't get out of that trajectory, where you're getting more potential clients who are only interested in discounted services then it can be a little bit discouraging.

What was your plan or series of events that kind of pushed you to walk away from the 6-figure salary and all these brands that you were working with—and say OK I'm going to do this again? I'm going to work for myself. I'm going to do my consulting full time.

Well I realized that while I enjoy a six figure salary, titles like Director of Marketing, and knowing that I am impacting millions of people with my marketing efforts—I have to be true to myself. If I'm not happy as a human being in the workplace that I am in then I don't need to be there. And they also don't deserve what I'm bringing to the table. They don't deserve my talents. They don't deserve my skills. And if I'm not willing to give those away to an organization anymore then I should be doing it for myself. By myself as a consultant and running my businesses where I can be hired by clients who do value what I bring; who will appreciate me and who won't make me feel like I'm not welcomed or worthy. I think that's important for Black women, especially who have worked in corporations or large organizations, to feel whole. With my consulting business I get to be my authentic self and I get to be whole. That's really important to me before anything, worldly or tangible like money and possessions.

Well that's a very good point and I can relate to that as well. What do you say are your short term goals for Articulate You?

Short term goals are 1) to continue networking with those who have small businesses that I have identified would benefit from my services. Networking with friends and other professionals that I've met throughout my marketing career; to share more about my consulting business and learn about new opportunities. Networking really is key. Most of your clients will come through referrals or through your network. 2) To revamp my knowledge base. I've been in this space for 10 years; I have multiple degrees, one which is in marketing, but you can never stop learning. So I've signed myself up for a few classes around Facebook advertising, social media marketing, as well as content marketing, just to refresh my brain—as well as confirm where I know at [my] level of expertise or where I need to improve because I want to be 100 percent for my clients.

Have you thought about longer term goals? Like maybe in three to five years for your business?

[Laughs]. Yes. In three years I would hope—well I'm not going to say hope I'm going to speak it into being—in three years my marketing consulting business Articulate You will be profitable, number one. Two, I will be at a place where I retain at least 10 clients every month, if not every quarter—at the standard rate not at discount rates.

I want to backtrack for one moment because most entrepreneurs and people would like to quit your job to pursue their ideas and passions. I'm sure they want to know, how did you prepare to walk away from your job to engage in a full activity for your business?

Well I will say this, it definitely helps that every job that I've had in the last four years has been six figures and I've always been a strong advocate of negotiating when you get a [job offer]. I would say 9 out of 10 I always get what I asked for when I negotiate a salary. I was able to save. I learned about saving through the Budgetnista. I joined her Dreamcatchers Facebook group six years ago and I have learned so much from the women in that group who shared their financial journey and struggles as well as her helpful tips, Tiffany the Budgetnist. It became natural for me to want to save and always pay myself first when I would get paid. Moving forward, properly managing those savings and knowing what I can do to grow my business because it costs money for me to grow my business too.

Apart from the financial, which obviously is very important—it's scary to not have a steady source of income—how did you overcome the mental fear or challenge with walking into your own?

For me I was tired of getting mentally beat up going into work at these organizations every day. I'm very committed to delivering when I'm hired for work or I have a responsibility with a job title and function. I wasn't horsing around at work. I was focused. I didn't join in in inappropriate conversations at work. I didn't allow people to disrespect me with their ignorance and racism. I kept moving at work, but still would get beat up. I had to personally say what's worse? Continuing this where you basically are someone's pooping ground and punching bag, mentally and professionally, because they're bothered that you're there as a Black woman. Or, try to take a risk on your own and pursue your own business; see how you fair doing things yourself for your business and working with clients that you actually want to work—who you believe will actually value what you contribute to their business? It will not definitely come with a consistent paycheck but you will have better peace of mind. So which is worse?

The best person to bet on and invest in is always yourself. If you don't try, then you'll never know if you'll actually succeed. If not, then life is a bunch of roller coasters anyway. You can always, almost get a job. But it's how you pick yourself up and try again for yourself that matters most. In closing I have one more question. What marketing tips could share with small businesses pertaining to social media?

OK, well one tip that I can offer pertaining to social media is to be consistent. I think that a lot of small businesses will post here and there, post whatever comes to mind, or haphazardly put a picture with a post, and they forget consistency is important. Take for example XONecole or even The Shade Room could be an example. There's consistency. There's a consistency to when they post; there's consistency to how many posts they actually post a day or week. There's a consistency in the content themes that they share, whether that's across video or carousel images or Instagram Stories— if it's on Instagram. And then there's a consistency in the tone of voice and brand personality that they're sharing as well as the way they engage with people who respond in comments to those posts. In the case of XONecole, you can see the color scheme, the illustrations, and the design elements that are consistent across their posts. Consistency is what I would definitely suggest as a tip—and that can be hard, that's why I'm available as a consultant. It can be very time consuming and difficult to be creative enough to find that consistent thread across those areas.

That's good to know! So that's something your service can provide with regard to sitting down with a client and going over their ideas for their brand, and also implementing your vision as well?

Yes. I offer brand strategy, social media—where I manage as well as come up with a strategy for social for clients—content marketing, and then the last primary area I offer is email marketing. I do offer a few other services, but those are the primary services.

All definitely beneficial for small brands, medium and larger brands as well. What advice would you share with others who may be following in those footsteps? It could be someone who is starting maybe a marketing business themself or it could just be someone who's stepping out into their own to have their own business.

My suggestion would be, be true yourself. Whatever you actually believe is going to work, and by work I mean you're going to put the effort behind it and you're going to not be discouraged if it doesn't work the first day or the first month or heck even the first year. Number two would be if you don't have any support that you'll be able to receive from any external person be mindful with your finances. Don't put yourself in a mental state of worry about your finances while you are trying to grow and launch your business. If you have support, like family or partner, be prepared to have conversations with them about what is the cutoff time before they will find your venture damaging to the relationship you have with them. You can't expect from family, friends, or your partner to be this endless bank and also take on the burden of financial responsibility in your family. If you are going to go on this venture it has to be a partnership and you both have to agree on what a cutoff is before it puts a strain on the relationship. The last thing, if you are going to present something to market make sure the quality is something that you would buy. Don't half ass what you do. That's not going to make you stand out in a world where there are millions of products and services available. You have to make sure the quality of what you're bringing is something you would pay for yourself.

Those are certainly great tips and a great way to round off the conversation. Thank you so much. Is there anything that you'd like to add or how can we reach you?

You can find me on my website, www.articulateyou.co and you can also find me on Instagram and Facebook, @articulateyou. Lastly, if you're in need of marketing services and you want to try something different for the summer, now is the time to schedule a free consultation with me for whichever marketing service you're in need of.

Perfect. Well thank you so much for your time. I hope you have a good rest of your day.

Brittinee shows that if you’re committed to something and you do see the long term value in what you commit to you, the reward of helping others can carry you.

Hueful stories for you.

my B.O.B. - Taupe Coat

The latest #myBOBstory is one that balances wanting to be a profitable small business while also directly giving back to your community. This myBOB story introduces you to Founder and Owner of Taupe Coat, Bethany Peak. You can listen to the full interview with Bethany, as well as read the abridged version below.

You may have noticed that Taupe Coat was featured on our Instagram profile. If you’re interested in being featured in the #myBOBstory, reach out via email. This series brings awareness to Black businesses from the owner's perspective. At myblackbox co it's important to know the vision and purpose behind a business.

Bethany was inspired to begin her business due to the day-to-day struggles of being a Black woman in a White male dominated space: law. What sprung from her creativity and passion is a growing nail polish brand that gives a portion of its proceeds back to charity programs each quarter.

Why did you start your business?

When I think back, I realized it was out of self-care, but I don't think at the time that I really realized that. For my day job, I'm a practicing attorney. And several years ago, early in my practice I already started getting disillusioned and very grouchy about my job. I realized that I needed a hobby. I needed something to do after work that I liked so that I can decompressed from my day because my attitude is getting real stank and all my friends are probably about to cut me off. I've always really been into nail polish and so I learned that there were these indie brands that were making their own nail polish. I figured oh, if those ladies can do it then I probably can too, cause I'm smart. I started buying a bunch of products and just making my own nail polish at home after work; something fun to do. And I did that for a couple of years and then started sharing my polish with my mom and with some other people. And then one day it clicked for me, I was like, you should just sell your nail polish that you've been making at home. I came up with the name, Taupe Coat and 'Taupe' is spelled like the color Taupe. I love plays on words and so I was like, that's it. I kind of just, you know, decided that I was going to launch into entrepreneurship. I've never ran a business before, so it was weird and scary for me. But that's why I started doing it—I really needed something to keep myself sane from my day-to-day.

How have you found managing your time between your day-to-day job and then your small business?

What I found is that I have to be very proactive about scheduling my time that I'm going to work on my business. One of the things that I did [is] now I wake up every day at 5:00 am and I pretty much start my day then. I try to give myself 30 minutes just to me when I wake up. I do jumping jacks and drink some tea or coffee or whatever, then I give myself at least one hour before work to do Taupe Coat. That's usually when I'm reading my emails; deciding] what kind of stuff do I need to tackle? I create my to-do list and then I go through my workday. When I come home in the evening, I have "my office hours" and I block them out because some days I like to do fun things with my friends. Tuesday, Wednesday and Thursday night are office hours and that's when I dedicate those blocks, Taupe Coat. I've found that that really helps me especially with all the social media... hustle porn gets you that you're always supposed to be working on your business and if you're not, you're not committed! 'How dare you watch Game of Thrones!' I don't feel bad because I know these are the times that I decided to do my life or work on my business, and as long as I do that then I know I'm pursuing my goals. I don't have to feel guilty when I do want to hang out with my friends and watch the Bachelorette or whatever.

I think that ability to give yourself permission to still live your life even though you are an entrepreneur is something important to keep in mind because as you said, hustle porn is really prevalent and it makes people think that if they're not spending every waking hour on their business, then they're a failure. And that's not true. On that note, I'd really like to hear from you what drives you or fuels your entrepreneurial journey as you continue with it?

One of the things I'm really trying to do is break the cycle of generational poverty in my family. I feel we come from these families where our family worked super hard, they were trying to make ends meet; they're just trying to survive in America and we're kind of raised that you get your job, you work your 9 to 5, and you don't cause any problems and just be happy. But then that doesn't really create any wealth for us. We're not creating anything extra for our families to be able to live off of in the future. Sometimes with my business, I'll get discouraged because things aren't going as well as I want them to and I have all these lofty ideas that sometimes I'm like, 'You're not even qualified for that. Do you even know how to do that Bethany?' I have to remind myself that what I'm doing is not just for me. I'm not a mother yet, but I plan to be at some point. I am doing all of this, laying the groundwork so that me and my kids and my family in the future can be able to create some wealth so that maybe they don't have to work a 9 to 5 that they dislike. They have some flexibility or maybe if they want to be able to, have the freedom to try different things in their life, they'll be able to do that because we as a family have created wealth. I'll talk to my friends that are like, 'Oh my gosh, you starting Taupe Coat inspired me! Now I'm gonna pursue my dreams.' And knowing that I'm creating and helping to funnel this community of other women that are starting businesses gives me so much life.

I think that's very powerful, especially in Black families where sometimes the main goal is simply finding a job to be able to survive and life really shouldn't be felt as this thing that you're surviving. You should be able to live it and do amazing things while you are on this planet. My next question, as we talk about your journey and the inspiration that you've sparked for your friends to try something new or start a business, is who do you consider a great example of Black entrepreneurship?

The people that I consider great entrepreneurs are actually people that I consider within my tribe. I've started to meet a whole bunch of other Black women that are running businesses and they inspire me on a day-to-day basis. I have a friend she has a stylist company in Atlanta. She like you, had a day job, left that, and now she pursues her stylist company full time. She's amazing at it! She just had an app that launched. I have someone else, Ivy with a company called Ivy's Tea and she's a hip-hop herbalist. So all of her teas are based in the hip hop culture, and watching them do their thing and grow their businesses that's how I learn. When I see someone has a really great email listserv then I'm going to adopt that and use that in Taupe Coat emails. If I see somebody doing great programming then I'll figure out how I can adopt that into my own business. I look at the entrepreneurs around me that are still doing their thing, creating really great businesses and I use them as my example. It's a little bit more relatable to me than an amazing entrepreneur like Beyoncé. Beyoncé is great, but I'm not on Beyoncé’s level.

This relatability is something that I think can either deter a potential entrepreneur or if they can find relatable entrepreneurs actually spearhead them. In research they're referred to as these Black elites who have done these amazing things, been the first in their areas or just started these businesses that have grown. And it's this question for the everyday person where it's well, I'm not Beyoncé. I'm not Oprah. How can I possibly do it? And knowing these relatable entrepreneurs who started small, similar to you, who may or may not be in the same space as your business, it's still an opportunity to grow and learn from each other; and not feel you have to compete with one another and hold close your tips and tricks of how you succeeded. There's plenty of opportunity for all of us to be a success. My next question, as we dive more into your business, why should consumers purchase from Taupe Coat—what's the value that they're going to get out of purchasing from your business?

There are a lot of really amazing nail polish brands that create a similar product to me. All of my polishes, it's what they call 10 free, that means it doesn't have a lot of the harmful chemicals that are usually a nail polish. It's also vegan and cruelty free, which one point on that—cause my mother, you know how especially black mothers can be sometimes like ‘How is a polish vegan?'—but people don't know that a lot of the effects in some nail polish products are made from animal byproducts and that's why it's not a buzzword all the time. But anyway, I said there are a lot of great companies that are creating [polishes], and you were just saying there's more than enough space for all of us to thrive. Nobody owns one single brand of nail polish. I've never said I make the greatest nail polish in the world, but one of the things that I really pride myself on with Taupe Coat is that I'm trying to use nail polish to make a positive impact in my community. The way that we do that is through our Taupe charity program. Every quarter I pick a different charity and I donate a portion of our sales to that nonprofit. This year what I've done is try to have a more tangible impact. Our last quarter's Taupe charity was this group called Bright Girl LA and they put on workshops and programming for high school and middle school girls to help them develop their creative writing. We definitely need more women in the world telling our stories. Taupe Coat sponsored the snack table because [the program] likes to provide snacks for ladies that way they can keep their brains energized and flowing. One of the reasons that I think that people should really purchase from Taupe Coat, if not for anything else because we make great colors, is that I do use a lot of the money to reinvest into the community. Next, we're partnering with a women's prison book project. They raise money and collect books to send to women and transgender persons that are incarcerated. It's an entirely 100% volunteer—these are all people that volunteered their time. I'm planning on hosting a couple of book drives over the summer, but also all the money that I set aside from Taupe charity is going to go to their wish lists and buy as many books as we can so we can send them to these womxn in prison.

I love that you actually do have very clear defined goals of what you're trying to achieve with the portion of what you do—giving back to your community and selecting these different organizations to contribute to on a quarterly basis. Most companies will pick one charity organization to support once a year and that's it. To kind of touch a little bit on what you are sharing about your products and, and why consumers should want to purchase with Taupe Coat, I'd love to know of all of your polishes in the colors that you have, which is your most favorite and why?

This is such a hard question because every time I feel like 75% of the shades I make, I'm like, 'Oh this is my favorite! This is it. I love it! I should just stop here!' I have a shade called Be Uncommon. It's this really bright electric blue. When I first started playing around with nail polish, I used to have a color similar when I was younger in high school and I loved it. I missed that color. I worked so hard trying to recreate it and it took me forever to try to create Be Uncommon. I had the mental picture of it from when I was 16 and so I finally got it and it was perfect. It continues to be one of my best sellers. I think that is my favorite shade because this is my childhood being manifested into my entrepreneurial journey; also knowing that other people love it and appreciate it. One day this lady walks by and she had Be Uncommon on and she's like, 'This is my favorite color!' and I swear I wanted to cry.

When you actually see that people love what you're doing and love one of your most favorite things about your business, it does bring a really strong sense of joy, pride, and also wholeness. For readers, make sure you check out [Be Uncommon] because it's very popular! My next question, to dive a little bit more into society and the way that Black women try to move within society, I would like to learn what advice you have for Black girls and women who struggle finding their place in society?

I feel this an ongoing journey that I am on myself, especially being in the legal practice. It's no shock that it is definitely a White male dominated business and especially in the area that I practice—pretty much everybody is a White man. It's really weird being in that space and a lot of times not only are you the only woman, you're the only person of color; you're the only person under 40. This is something that I struggle with on a daily basis. I found that one of the things for me was that having my group of people that I knew I can go back to and just fully be myself really impacts my mental well-being. I have my best friends, four of us, and we talk pretty regularly, but recently we got on the Marco Polo app. It's done a lot for my mental well-being because having this group of women that can jump on [and share] like let me tell you about something crazy today; let me tell you why I'm feeling discouraged, or am I being crazy? Having that group, knowing that I can always go to them, they're going to understand me, they're going to give me honest feedback sometimes that I maybe don't want to hear, but nonetheless I need here, that has really helped me. It reminds me that it's OK me being me, I'm not the only person that feels this way. When I go back into my day job and in moments where I'm feeling I'm being shoved into a box, I know that that's not my only reality. There are other experiences that I have in my life that can keep me on track and help me feel more like myself. I can't single-handedly change the legal profession overnight and if I try to, or think I'm going, then I'm going to drive myself crazy.

The encouragement that you're suggesting of having a group of friends or individuals that you can actually connect with outside of these spaces, that connect to your authenticity, to who you are, is something I don't think is explained very well in the arena of how we talk about this nowadays—especially across social media and all these conferences of empowering women and Black women together. My next question, because everyone loves to talk about finances, how did you financially start your business?

When I decided I was going to start my business, I was like, I'm just gonna start it. I literally came up with the name for Taupe Coat, sitting in my bed. I text my brother, 'Isn't this a cool name?' He's like, 'Yeah.' It was not really advanced planning. I had the benefit of my day job, that is one of the only reasons I continue to practice law today is the financial benefits. I can take that money and literally fund it or funnel that into Taupe Coat. I used my extra money from my salary. Now Taupe Coat brings in money, so I'm able to use that. But in the beginning, I went to my budget and I cut out a section. This is what I'm going to devote to Taupe Coat every month. I'll also plug in a very great organization, Buy From a Black Woman. They give out a small business grant. I think they do it quarterly. When I first started Taupe Coat, I only bought a couple bottles; it was a very small investment. I started getting a really good response, so I was like, alright, I need more bottles. It cost way more money than I had on hand and I applied for the Buy From a Black Woman grant and I used that money to be able to buy the new bottles I have that I love and are really great quality. It [was] a combo of me financing my own company but also getting support from my community of Black women.

I think it's very common that a lot of Black women are so beholden to this stereotype that we have to be strong and do it all ourselves, and are too afraid to ask for help. You applying for this grant with Buy From a Black Woman helped you get better quality bottles and it only helped you continue to deliver the service that you want to, and the products that you want to, to your customer base. I appreciate you sharing both avenues of it being self-funded as well as taking the chance on opportunities that you think might be beneficial based on who is actually presenting those financial opportunities with our readers. What advice would you give to someone like you who has an idea but is afraid to take the first step to launch anything?

Honestly, I think the first thing you have to do is just do it. You know, a lot of times we get these ideas and sometimes you have to get out of your own way. I am the queen of that also. When I decided that I wanted to start making nail polish as a hobby, I started buying things right then. A lot of times...people get caught up to where it's like, I have this idea and you're like you need a business plan. Some people will spend 18 years writing a business plan and never actually get to the business part of the plan! You have got to start somewhere, just start doing anything, pick one thing that you know, that you need to do for the business and just do it. I was really insecure about it because being an attorney I have a good job and I was so worried that people were going to be like, 'What are you doing trying to slang nail polish? Go back to your office, bill more hours, and do your law thing and stop trying to nail polish cause that's ridiculous!' For a while I didn't tell anybody. I was fully manufacturing nail polish. I was signing up for markets and stuff, but I wasn't telling people around me. In retrospect, I should've been out, happy, and do what I wanted to do. Don't let yourself hold yourself back. Because really you are the only barrier between you and dreams that you have.

Most of the time these corporations, especially startups that I've worked for, they get lucky. They don't perfect anything. They just get lucky. So, luck will probably be on your side and if not, you will learn from trying it that way and then you can go and put a little bit of perfection into it. But just start somewhere. What can the myblackbox co audience expect from Taupe Coat with the rest of 2019—what's coming?

One of the things I've been wanting to do for the last couple of years is find more ways to get out and have events where I can interact with customers and more people. This is also a request for help from your audience. If anyone has a nail salon or knows of event spaces and would love to partner with Taupe Coat, I'm looking for a space where I can come in, bring some manicurists, have Taupe Coat polish, have wine, champagne, beer, whatever. We get together for an evening of fellowship and fun. I'm really working on trying to get some of those out around end of summer and the fall before things get crazy for the holidays. I love opportunities to create community. I always meet a new business owner that I identify with. I did a show with Project Beauty Expo, which is for Black woman owned beauty brands. I met a bunch of the other vendors and one of them reached out because she wants to do a Christmas box. I'm going to collaborate with her. I share that to say I always have a great time whenever I'm out fellowshipping with other women. I'm trying to find new ways for Taupe Coat to get out there. If anybody has any ideas, you have a business, you want to partner, feel free to reach out to me.

If you're in the Greater Los Angeles area and you have a venue or space where you can partner together to bring fellowship, exchanging knowledge, ideas, innovation, that's the birthing of new ideas can come from joining with others who are committed to seeing growth happen. I wanted to say that most businesses who think, or potential entrepreneurs who think, that a market is too saturated don't think that you cannot enter the nail polish space. That's why there's multiple options so that you can have multiple colors to select from and brands to select from. You will find your audience that will fall in love with your unique offering, your unique position, which I love yours, Bethany. Thank you so much for your time! Plug in where we can find you on social and your website as well.

I really enjoyed this Brittinee. I appreciate the opportunity. Our website is taupecoat.com. We're on all social media is @taupecoat; Instagram, Facebook, we have Twitter but I'm a bad tweeter!

Awesome! Well, thank you again and I look forward to making a purchase soon myself.

Awesome, thanks Brittinee!

Bethany’s story showcases how you can be committed to supporting underrepresented groups, building community and sisterhood, and still use creativity to deliver products that sale.

Hueful stories for you.